Digital Marketing is the practice of promoting products, services, and brands through digital channels such as search engines, social media platforms, websites, email, and online advertising. This course provides participants with practical knowledge and hands-on experience in modern digital marketing strategies, tools, and techniques. Learners will gain skills in social media marketing, search engine optimization (SEO), content marketing, email marketing, online advertising, analytics, and AI-powered marketing tools to effectively plan, execute, and measure digital marketing campaigns.

Motive

The primary motive of this course is to equip learners with industry-relevant digital marketing skills that help businesses increase online visibility, generate leads, engage customers, and improve sales performance. The course aims to prepare students, entrepreneurs, business owners, freelancers, and professionals to leverage digital platforms for business growth and career development.

Prerequisites

1. Basic computer operation skills 2. Basic internet browsing knowledge 3. Familiarity with social media platforms 4. Basic understanding of business and marketing concepts (preferred but not mandatory) 5. Personal email account and access to a computer/laptop with internet connection

Course Content

Digital Marketing

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